Right Guard® And USA Basketball Announce New Marketing Partnership
-- Right Guard Celebrates 20th Anniversary of Historic 1992 USA Basketball Team as the Presenting Partner of Dream Team Documentary --
June 8, 2012 • Colorado Springs, Colo.
Right Guard® brand and USA Basketball today announced a new marketing partnership that will make Right Guard the official deodorant and body wash of USA Basketball.
As part of its partnership, Right Guard will be the presenting partner of NBA TV’s “The Dream Team” presented by Right Guard®,a documentary that is the definitive story of the 1992 USA Basketball Dream Team. The 90-minute documentary on NBA TV premieres at 9:00 p.m. ET on June 13, and will feature recent interviews with all 12 members, as well as rare footage and untold stories of how the most dominant team ever assembled in sports returned the U.S. to basketball glory, while turning basketball into a global phenomenon.
“We are thrilled to be a partner of the 2012 USA Basketball Men's National Team,” said Senior Brand Manager Nina Daily. “Right Guard has a long-standing heritage in sports and with athletes so NBA TV’s “The Dream Team” documentary is an exciting opportunity.”
Additionally, Right Guard® brand will also debut a new USA Basketball-themed broadcast spot (http://bit.ly/LpsmOM) that will begin airing in June.
“As presenting partner of NBA TV’s ‘The Dream Team,’ Right Guard will help showcase exclusive, never-before-seen footage from the 1992 Dream Team that changed the game basketball on a global scale,” said USA Basketball Chairman Jerry Colangelo. “USA Basketball is excited and proud to partner with Right Guard, a brand that exemplifies performance and preparedness, qualities that are key to the success of our team.”
About Right Guard®
RIGHT GUARD® has been a high performance antiperspirant and deodorant brand since its launch in 1961 and is currently depended on by millions of people worldwide for providing unbeatable odor and wetness protection. Henkel of North America purchased the brand in 2006 and is continuing the tradition of quality, high performance products; including Right Guard® Total Defense™ 5 and Right Guard® Sport antiperspirant deodorant. In 2011, Right Guard® celebrated its 50 year anniversary and launched new RIGHT GUARD® Total Defense 5™ Body Wash. Right Guard® brand has had a long-standing heritage in sports with previous spokesmen including Charles Barkley, Emmett Smith and Hulk Hogan.
About USA Basketball
Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men's and women's basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA sponsored international basketball competitions, as well as for some national competitions. Since 2008, USA Basketball men’s and women’s teams have compiled a sterling 134-6 win-loss record in FIBA or FIBA Americas competitions. USA teams are the current men’s and women’s champions of the Olympics and the FIBA World Championships; FIBA women’s U19 world champions; the men’s and women’s title holders for the FIBA U17 World Championships; and the men’s and women’s U18 and U16 FIBA Americas champions. USA Basketball currently ranks No. 1 in all five of FIBA's world ranking categories, including combined, men's, women's, boys and girls. For further information about USA Basketball, go to the official Web site of USA Basketball at www.usabasketball.com and connect with us on facebook.com/usabasketball , twitter.com/usabasketball and www.youtube.com/therealusabasketball.