USA Basketball unveiled a new logo today that will be worn by all of the USA Basketball teams including the men’s and women’s national teams as they pursue victory at the London Games this summer. The new logo combines iconic components from the past into a modern, simplified mark honoring the strong heritage and national pride represented by USA Basketball.

USA Basketball’s new logo incorporates the existing USA type into a badge-shaped mark which reflects the honor of playing for the United States of America’s national team. Also featured is a basketball, a nod to the original Amateur Basketball Association of the United States of America (ABAUSA), and a single star, symbolizing players from all over the country coming together as one team with a common goal.

“With this new logo we wanted to capture the history and character of USA Basketball while embracing the spirit of the current and future teams that will represent the United States of America,” said Jerry Colangelo, USA Basketball chairman and men's national team managing director. “The mark of USA Basketball has become an iconic symbol of America’s game and of championship teams, and we are excited to bring it into the modern era.”

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